The strength of your business lies in choosing a strong trademark that will not be generalized over a long period. A trademark can be anything, such as a name, logo, design, or a quote that uniquely identifies a brand. To…

A successful branding strategy helps customers uniquely identify a brand and increases their trust in it. It also conveys a brand’s promises and its services to the people. Trademarks play a distinctive role in branding as they make a brand…

Famous rapper, singer, and fashion designer Kanye West stirred up controversy last week by attending Paris Fashion Week with conservative activist Candace Owens while wearing shirts that said “White Lives Matter.” The term, which the Southern Poverty Law Centre and…